Ethical Approach

SDR Group is a privately owned housing and social care provider based in East Sussex. Our businesses operate from 13 locations in Sussex and Hampshire and employ 120 staff.

We have a strong ethical approach to both how we deliver our services and how we look after our people. The sectors we work in can involve some of the most vulnerable people in the community and our team are driven by a social purpose to what we do and the positive impact we can have on lives. We work hard to make the jobs of our partner organisations easier and also support local charities who contribute to our sectors.

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SDR Group has a track record of innovating with service delivery as we strive to produce the highest standards in both our regulated and unregulated businesses. We invest in our people to ensure that they feel valued, enjoy what they do and can develop their skills continuously. We joined the Living Wage Foundation as a commitment to fair pay. Our resulting culture is strongly collegiate, benefitting our staff retention..

BackInvestment Strategy

Long Term Value Creation

Investment Strategy:

Since inception in 2018, the Group investment strategy has been to source value in property backed service businesses where our social values can drive reputational and risk advantages. Initially this brought us into Local Authority funded emergency housing [SDR Living] and in 2020 into Adult Specialist Care [SDR Care].

SDR Group is focused on long term value creation and revenue growth and accordingly takes a strategic view to its investments. Business growth continues to be driven both organically and through business acquisitions.

The leadership team have extensive experience in partnerships and joint venture structures which we use to find solutions that can deliver better value for money for customers and de-risk our investments.

The Group is actively seeking new investments in both housing and care sectors.



Rupert Corney

Rupert Corney

Mark Ansell

Mark Ansell

Donna Wellman

Donna Wellman
Head of Care

Robert Crossan

Robert Crossan

Rupert Corney is CEO of SDR Group, having formed the business in 2018 as an emergency housing business (now SDR Living). He has overseen the development of the group into social care sectors (SDR Care).

Rupert is very focused on maintaining the Group’s strong ethical values and ensuring that SDR maintains our supportive culture throughout our ambitious growth plan.

Rupert has a background in Real Estate. He trained as a Chartered Surveyor in West Sussex before joining global advisory firm Cushman & Wakefield in 2007. He became a Partner at Cushmans specialising in providing development and strategic advice to public authorities and global occupiers. In 2016 he left London to pursue his own business concepts.

Away from his desk, Rupert can be found hill running, playing village cricket, and increasingly taxiing around his young family.


Mark Ansell is the COO at SDR Group, having joined in 2018.  He is responsible for general operations, ICT, recruitment and HR. Mark has successfully delivered a number of technology-led improvements to the operational side of the business including client software platforms for SDR Living. He is also integrating paperless reporting for SDR Care to free up carers’ time with service users and improve the quality of care.

Mark has over 23 years’ experience in the social housing sector. Before joining SDR he worked at Saxon Weald Homes and Raven Housing Trust in IT and business improvement. 

In his free time, he pursues his passion for water sports and cycling with his wife and three girls.

Donna Wellman

Donna Wellman
Head of Care

Donna Wellman joined SDR in September 2020, originally to be the registered manager of our three services in Eastbourne. She has since developed her role and is now Head of Care for the Group..  

Donna has worked in the social care sector for over twenty years. She has a keen interest in autism and is passionate about individuals receiving the right support to enable them to develop and live life to the full.

Donna is excited about being part of the future growth of the company and developing new services.

In her spare time, Donna enjoys spending time with her family and grandchildren, walking her dog and going on holiday (when she can)!


Robert Crossan is the Director at SDR Group, joining the business in 2021. Rob is a chartered surveyor with a background of working for various local authorities across Sussex; including Brighton and Hove City Council and most recently as Head of Estates and Investment for Adur and Worthing Councils with over £400m of property under his management. Rob has implemented new asset management plans, led on acquisitions of over £100m of investment property as well as disposal programmes and larger regeneration schemes.  

Rob’s focus is to further develop the business of both SDR Living and SDR Care in both the public and private sectors and is always on the lookout for opportunities to collaborate with partners. Rob has a passion for working to find property solutions as SDR seeks to be market leaders in the provision of care and accommodation services.

Rob has two young children, but enjoys escaping for peace and quiet on his paddleboard (sometimes with his 4 year old on the front!), watching the Formula 1 and visiting family in Cornwall.


Our Businesses

SDR Group is a private company that owns and manages housing and care services via its subsidiaries.

SDR Living is the leading provider of emergency accommodation for Local Authorities across East Sussex.

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SDR Care is our Social Care division which operates residential care services for adults with learning difficulties in 6 locations through subsidiaries In Chorus in Hampshire and Autism & Aspergers Support in East Sussex.

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Meadowcroft Logo3

Meadowcroft is our 20 bed residential care home for older people. The service is situated in a three storey former manor house close to Shoreham Town Centre.

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SDR Living is the leading provider of emergency accommodation for Local Authorities across East Sussex.

Emergency Accommodation

Our team of 25 oversee a portfolio of 140 flats and rooms in Hastings and Eastbourne which are supplied to Local Authorities to provide short term housing solutions to homeless people. Residents are supported 24/7 by trained onsite staff who can assist with day-to-day issues or signpost to support organisations where necessary.

We have excellent relationships with third-sector and charity organisations in the homeless sector and have implemented a number of initiatives to improve signposting support, job prospects and future tenancy retention.


SDR Care is our Social Care division which operates residential care services for adults with learning difficulties in 6 locations through subsidiaries In Chorus in Hampshire and Autism & Aspergers Support in East Sussex.


We provide care services to young adults (18-65) with learning difficulties and autism in both residential and supported living settings.

SDR Care employs 70 staff across eight settings, where out teams are dedicated to providing the highest possible level of person centred care. The company invests in technology to improve the quality of these services.

We work with the partners to design and deliver bespoke care solutions to meet specific client needs.

Our six residential homes all have good or outstanding CQC ratings.


Meadowcroft is our 20 bed residential care home for older people. The service is situated in a three storey former manor house close to Shoreham Town Centre.


All 20 rooms at Meadowcroft have ensuite facilities, access to two large resident lounges, dining room, gardens and benefit from 24/7 on site care, support and companionship from our highly trained staff.

Meadowcroft is a happy, homely and caring atmosphere where excellent relationships have been built between our residents, their families and our dedicated staff. Residents also benefit from daily activities from our activities coordinator and a nutritious and varied menu lovingly prepared on site by our onsite team.

The home has a good CQC rating.



Kindness, Dignity & Respect

Integral to the culture of our Company; treat people with kindness, dignity, and respect then our work will be rewarding and fulfilling.


Every decision we make is better when made with a calm and composed approach; calmness helps us to manage the challenges and demands we face.


Embrace creativity to find innovative solutions in our work.


Take responsibility for our own actions, attitude, impact, and career development.


We treat everyone fairly and equally

We aim to create a positive working environment that allows everyone to perform to their best. Health and well-being is our top priority.

Our staff care for and respect our residents and clients alike and our positive environment seeks to enhance the lives and the work of those around us. We seek to deliver excellent value for our clients and homes that exceed all government requirements.

We insist that our partners have a rigorous health and safety policy and we listen to the ideas of everyone who is involved in our projects.

We recognise that our investments exist within communities and we try hard to ensure that we respect the sensitivities and rights of our neighbours.

We are responsible for the impact that our business has on the environment that we live in. Sustainability is therefore a core part of all of our business decisions.

We provide an open, honest and fair working environment and it is of utmost importance to us to deliver on our promises to all of our stakeholders.


Brighton & Hove City Council Eastbourne Borough Council East Sussex County Council Hammersmith & fulham Council Hampshire County Council Hastings Borough Council Lewes District Council NHS NHS Rother District Council Southampton City Council Surrey County Council Sutton Waltham Forest Wandsworth Council Wealden District Council West Sussex County Council Wiltshire Council